Teatum Jones kicked off day two of London Fashion Week at the swanky Radio Rooftop Bar in the ME Hotel located just opposite Somerset House. Catherine Teatum and Rob Jones are the designers behind the label and have had womenswear training from Ravensbourne and Central Saint Martin’s, respectively. The duo looks to find beauty in the dark and ordinary while mixing elements of androgyny into their work.
For autumn/winter 2014, the design team looked to the gritty pioneers of the Deep South – their desolate isolation and physical and emotional endurance motivated by a powerful spirit for survival. Traditional menswear craftsmanship reveals modern work-wear layering in the form of luxe dungarees, oversized shirting and dropped waists while mid-length silhouettes of Amish proportions set the tone. There was a certain rawness to the textured jerseys, chicken wire inspired tweedy cloths and overall unfinished finishing of the garments. Mohair, metallic silver detailing and 3D floral embroidery softened the look, keeping in tune with the label’s continual dialogue between the masculine and feminine.
Teatum and Jones have recently been announced as the CFE’s 2013/14 Venture Designers joining an alumni of some of the most directional and successful designers currently showing at LFW.
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