Eternal style: Endless Jewellery

The same brands, mass production, everyone you know has the same thing as you, battling through the jewellery crowd to find something original: sound familiar? A fresh face on the scene is exactly what we all need, which is where Endless comes in – a new personalised brand that can be as individual as you, without being copied.

Created by Jesper Nielsen, the mastermind behind the uprising of Pandora, his new Endless designs have taken the world by storm, having been sold internationally and being launched in over 80 shops across the UK and Ireland. This well-travelled brand has much more to come.

The main idea is affordable luxury; leather bands, individually chosen combination of beautifully crafted charms, et voilà, you have yourself a fashion statement. The bands are made from the softest calf leather, and the charms to match are made from either gold, rose gold or silver.

The charms are also far from mass produced, with a choice of over 220. Each being designed by Danish jewellery designer Christina Hembo, there are endless combinations of Endless.

Yet another plus is that these bracelets don’t have a quota to be filled. You choose exactly how many charms you want; whether you’ve designed your bracelet specifically for an event, or want to add to it day by day, it’s you that decides the nature of your bracelet, meaning you have the power, the personality and the style.

With an array of options to choose from, the mix and match combinations are also endless. With a choice of leather bracelets in different colours, sizes and amount of bands starting at £45 and the varied amount of charms starting at £20, jewellery never was so good.  

An already super quick take off in the fashion world definitely has to be a sure sign of great success, so is Endless the next big thing? We think so…

Tamara Massey

For further information visit here.