Mad about whimsy: today’s fashion focuses on fun and flattering styles

From runways to the streets, fashion continues to grow in boldness and refinement. Designers have caught on that everyday people want to look just as glamorous as the models on magazine covers, so new designs challenge the fashion industry to make truly wearable style. Fashion simply for fashion’s sake is no longer enough. The runway look with the ease of everyday wear is taking off with a vengeance, as seen at this season’s London Fashion Week. Bright colours and patterns are becoming increasingly beautiful and available to the public each season. 

With an eye on exciting design and wearable sophistication, designers are promoting very specific trends that end up in wardrobes across the world. The colours are flattering to a range of skin tones and shapes. Bold oranges and pinks are used expertly to flatter figures and reduce the highlighter look so often associated with such brightness. 

Patterns are interesting, fresh, and to a scale that makes a statement without looking like an art installation or emphasising awkward areas of the body. This spring and summer, designers are experimenting with patterns that go beyond the classic floral and incorporate imaginative forays into repurposing shapes, into elegant patterns for beautiful garments. From peacock feathers to geometrics to classy animal print, patterns have a flattering foothold on the runway and in stores. When combined, bright colours and innovative patterns are resulting as the hottest trends of the year.

Take a glimpse at the retro-inspired, whimsical work of designers like Giles Deacon and you’ll see how fun and boldness still hold true to classic refinement. The new style appears to be an easy, playful elegance that allows people to stand out in their garments for all the right reasons.

Deacon’s design is creating fun looks without fashioning a costume, designs that exude sexiness without vulgarity. Finally, everyday women can capture their personal style with a runway look as they go to the office, lunch with friends, or even take the kids to the park.

With the increase in accessibility, you can go to the high street shops and discover your inner whimsy with brighter, playful colours and patterns appropriate for work and play.  Be your own model, be on trend, and best of all—be yourself!

The editorial unit