Why we love fashion week

London Fashion Week is well and truly over. We know, it’s sad and depressing. However, we must not dwell into a gloomy mood because fashion week will be back in September. But while we look forward to a new season, we at the upcoming wonder why London Fashion Week is so popular?

For many, fashion week is the biggest event of the year, with a number of fashion enthusiasts centring their whole calendars around it. And while Milan Fashion Week has closed its curtains for the season and New York, Paris and London’s respective fashion weeks  being a thing of the past; fashion week is growing more and more into a global phenomenon every year and every time it rolls around. And for good reason.

It is an amazing showcase of creativity, work and preparation. It not only opens up the unique and mysterious world of fashion to the public, but serves an even deeper purpose to the hosting country. For London Fashion Week in particular, it  shows Britain’s designers and talents at its best and gives them a grand stage, of which they so richly deserve, and can we just say that they always deliver.

London Fashion Week in a way seems to attract everyone. It’s not just designers, bloggers, photographers, magazine editors, models, celebrities and creative students who circulate around fashion week. There are numerous times when many commuters and passers-by wander into Somerset House, eager to know what’s going on.

This February’s A/W 2014 fashion week was definitely a success, with many of Britain’s heavy-weights such as Julien MacDonald, Burberry, Topshop and Mulberry, stealing the show. However LFW also showed the best of our future, as there was truly “standing room only” in the Freemasons Hall in Covent Garden, London, as guests were packed to the ceiling, desperate to get a glimpse of the new collection from Fashion Scouts’ One to Watch winners. 

Overall, the reason why we all, in a way, love fashion week, is because it brings out the best in British fashion, retail and media. The next S/S 2015 London Fashion Week is only six months away. So that gives us enough time to plan ahead and get ready.

Flavie Belanco

Here is London fashion week’s website so you can get organised; trust us, we’ll be doing the same thing too.