YR Store collaborate with Selfridges for new retail project Board Games

YR’s collaboration with Selfridges is part of a celebration of skate and surf from a fashion perspective. Created exclusively for Selfridges, the collection will include a variety of summer and beach-inspired graphics to suit your own personal style. 

Specialising in developed software along with high specification digital printing process allowing customers to design personal patterns and watch them being printed onto high-quality garments on the spot. This is an exciting concept for both the retailers and customers as each design is personal and made in store on the go; this allows a quick service which will surely attract customers.

YR’s printing process is unique as it uses a sublimation printing process that uses a special ink to ensure high-quality prints that are long-lasting and wearing. In harmony with the Board Game store design, the interactive service that will be offered will encourage customers and offer them the opportunity to create classic surf and skate designs which are personal and individual to them.

They originally launched in August 2013 and have since collaborated with various high-profile UK fashion retailers from Topshop to Liberty. It has been announced that they will be introducing new garments to their newest range at Selfridges, some of which include their new crew neck sweaters and high-quality t-shirts for customers to print out their design.

This is such a cool and on trend concept as it allows anyone to produce personalised clothes or gifts and judging by their success already, we believe YR will grow pretty fast. If you’re into personalised clothes or want to add something exciting to your wardrobe we have found the solution for you.

Paulina Seidlecka