Iconic American brand Fruit of the Loom launches new label

Many of you will remember the American sportswear cotton pieces Fruit of the Loom were renowned for in the 80s, but fast forward to 2014, the brand has created a sleek new label – Seek No Further.

Offering a contemporary look for menswear and womenswear, Seek No Further delivers staple pieces for your wardrobe. Using natural materials and cutting-edge techniques, each piece is created for longevity, meaning you never have to substitute quality for style.

Using decorative stitching, the garments are beautiful both inside and out. Made to easily transcend from the work place to after-work drinks, the clothes are made to make your wardrobe more efficient and easier to style.

The prints of the collection include TV-static camo print on silky voile and jersey dresses, and recycled or selvedge denim jeans and jackets.

With spring in full swing, there’s never been a better time to put some life back into your wardrobe. 

Isabella Stockwell 

For further information visit here.