Kate Moss in new Eleven Paris A/W 2014 campaign

It is smiles all around in the fashion world this week and that is not just for the new Eleven Paris fall collection. Super model Kate Moss has been put together with the not-so-likely choice of rapper Wiz Khalifa, in a campaign for Parisian brand Eleven Paris’ new collection. The campaign itself is a collection of pictures which shows the model in a new light. Both chosen by the brand for their fascinating, outrageous nature, the duo have been photographed by Terry Richardson, and they look stunning with smiles on their faces.

Co-founders, Oriel Bensimhon and Dan Cohen chose the pair for the campaign, suggesting it was based on their personality links to the new collection. Their “naturally grunge attitude” and their “indolence” were key reasons why the pair have featured and we think it works perfectly. Both Kate and Wiz Khalifa were allowed to choose and wear any pieces from the collection they preferred, and wore them in front of the camera lens to create strong looks.

The brand’s choice of using a brilliant photographer has also meant the campaign is brilliant. Richardson has been able to capture the personality of both the wearer and the clothes, but also combines this with a sense of not taking things too seriously. The result is a series of seriously cool images that makes us want to buy everything in the collection.

Kellie Griffiths

Keep your eyes peeled on the Eleven Paris website to get your hands on it soon.