Bershka A/W 2014 preview

Fashion giants Bershka have given us a sneak peek of their A/W 2014 campaign The Call of the Urban Wolves and every piece is breathtaking.

Providing women’s and men’s clothing, the collection is an ode to technology, art and nature, coming together as one in a beautiful array of clothing and accessories. Pictures were taken in the stunning Forest Oma, and technological touches such as projections were added on to the forest, which created interesting, play of lights and reflections.

The womenswear was an eclectic parade of joy, with glittering evening wear in the form of blacks and whites, beading used luxuriously and lace finely fitted in stunning designed dresses, low backs and different lengths, there was a dress for every taste and occasion. The coat collection was a favorite of ours, pairing pastel colours and short faux furs cleverly on a retro mod like design, longer faux fur in grey and back and white horizontal stripes, everyone can look as warm as they feel this winter without skimping on the style.

Their sportswear is as stunning as ever, mixing bright paneled colours matched with darker colours, all on trend and all flattering.

The accessories and shoes are to die for. Mixing glamour, with a 60s feel, it’s street style meets evening wear, like the chunky all white heeled ankle boot, bright, mirrored silver trainers, could easily be paired up with the glamorous, photo-bombing necklaces they have to offer or their amazingly glitter-tastic backpacks that scream “wow!”

Their main player in the womenswear collection is the oversized, statement t-shirts and jumpers. With designs such as Warner Bro’s own Daffy Duck knitted into a black oversized jumper, to the racing style patches placed brilliantly all over the wonderful piece.

The menswear is just as broad, with oversized, black as night jumpers, longer check shirts and t-shirts, maxi prints and stunning artwork printed on them, it’s a runway look taken to the streets.

Sportswear is a predominant style in the collection, with accessories matching the joggers, cool, comfortable and slick, in the form of backpacks and flat brim caps. Matching it with their monochrome pieces, the voluminous shaped parkas and Aztec print pieces, style mixed with comfort and sport are a key feature.

Ripped jeans, XL trench coats, functional bohemian and body adorning khakis are just some of the features of this wide variety and breathtakingly inspired collection. A truly diverse and broad selection, which we are sure, will be present in everyone’s wardrobe this season.

Holly Ashe

For further information about Bershka or to shop the new collection visit here