Lucy Choi collection presentation for LFW S/S 2015

Lucy Choi London is a vibrant, innovative and classy brand. Lucy Choi, founder of Lucy Choi London, is a London & Hong-Kong based shoe designer with her roots deeply embedded into the luxurious designer shoe world. As the niece of internationally renowned Jimmy Choo there is no doubt the quality resembles that of his own brand.

The collection focuses on sleek and wearable classics – with a twist. In a predominantly safe colour palette, of lots of neutrals and blacks, these beauties come in styles great for day-wear, night-wear, extra special dressy occasions and the everyday basic shoe. A variety of materials such as snakeskin, suede, silk and even a vintage lace pair with a number of different heel heights makes the designs open to all needs. It is affordable and luxury footwear with the prices ranging from £125 to £255, and up to £350 for boots. There is a perfect pair of heels, or two, for every girl and for any occasion.

Lucy has spent years in the shoe industry, since she was a little girl watching her uncle craft high-quality shoes and working for 10 years as Managing Director at French Sole before she took the step to launch her own brand. She makes it very clear that she holds her Uncle’s teaching, strong work ethic and passion very dear to her heart. Which is why it is not surprising that even after only 2 years, Lucy Choi London appears gracing the feet of some of the UK’s chicest celebs; Kimberly Walsh, Rosie Fortescue, Louise Thompson and Jodie Whittaker are just a few that have been spotted. Her shoes have also been praised in fashion magazines such as Vogue, Marie Claire, Tatler and Grazia.

The designs presented at LFW are available from a number of stockists across the world, in the UK you can find them at Net-A-Porter, Harvey Nichols, Wolf & Badger, Fenwick of Bond Street, My Wardrobe Online and of course at Lucy Choi London online.

All the designs by Lucy Choi London are absolutely flawless and just what the next generation of fashion needs. It is the solution for any eventuality. So rightfully the name of the debut collection is Rock ‘n’ Royal.

Chaneen Salako
Photos: Krish Nigari

For further information about Lucy Choi visit here