Kurt Geiger makes foray into children’s footwear

For fans of the much-loved footwear and accessories brand Kurt Geiger, this has to be good news: the label has announced that it will be making its first foray into the children’s footwear market with the launch of a junior line this autumn/winter.

Initially, the new children’s line will be available in Kurt Geiger flagship stores as well as department stores, including Harrods and Selfridges. The best part of this new venture is that the junior collection will feature redesigned mini versions of “cult classics” and bestselling styles to fit children from new born to 11-year-olds. Die-hard fans of the niche shoe brand will, more than likely, clamber to get their hands on mini versions of the shoes for their little tots.  

The move on Kurt Geiger’s part to make small versions of already successful designs is a savvy one. It comes after a financially successful year for the brand, which reported a 9% increase in sales, with online sales increasing 90% year-on-year.

In a separate move, Kurt Geiger is also set to take over the children’s footwear departments at Harrods and Selfridges with the introduction of a new store concept and 20 new brands. The label has also announced that they plan to launch a multi-brand children’s shoe website in the autumn.

It seems that the already successful label is poised for even more success with children’s footwear. Keep an eye out for little cuties looking more stylish than ever this autumn – let’s just hope they steer clear of stilettos!

Rebecca Saunders