How to: Wear the slogan sweatshirt

In 2013 the biggest designers including Vivienne Westwood, Christopher Kane and Henry Holland proved that the slogan sweatshirt was the way to make a statement on the catwalk (literally). So much so that fast-forward a couple of years and it is still as big a trend – which we are very pleased about! Whether you’re looking to add a little playfulness to the more demure items in your wardrobe or use fashion as a means of self-expression, we’ve collated the most stylish ways to wear the slogan sweatshirt for casual Mondays or Friday night cocktails with the girls.

Keep it cool like Cara and team your chosen slogan with a pair of trackies. To achieve this effortless, off-duty chic and avoid looking like Vicky Pollard from Little Britain, let your sweatshirt do the talking. Tailored jogging bottoms in a primary colour with minimal detail work best for this; think sports luxe not sporty spice. Also, finishing this style with chunky boots similar to Cara rather than the classic choice of plimsolls or trainers adds an edgier dimension to this laid-back look.

For a fuss-free and fashionable base to compliment the attention-grabbing sayings slogan sweatshirts can offer, jeans are the perfect choice. They’re also the most versatile option when styling this trend. SJP’s loose fitting boyfriend jeans, high-top trainers and camel fedora, all of which are kept at neutral tones, create the ultimate casual combination. Alternatively, you could slip on a pair of tan brogues, roll up your denim cuffs and layer your sweatshirt with a crisp white blouse underneath to channel a more preppy vibe that could take you from day to night.

Steal Alexa Chung’s “it” girl status by daring to mismatch your slogan sweatshirt with a skirt equally as bold. A feminine, floral A-line mini like Alexa’s is great for the transition into spring/summer 2015. However as we are having a cold February, an embellished, fitted midi skirt or a pastel, pleated full skirt will keep your legs warm and retain unstructured elegance. Although the aim for this ensemble is to appear “thrown together”, my top tip is to select a contrasting colour palette that will ensure you don’t look like you’re wearing a teenage co-ord.

                                                                                                                                         Athina Christou