Hailey Baldwin X Topshop jeans

It’s not the first time Hailey Baldwin has worked for high street brand Topshop – she also appeared on the catwalk for the A/W 2015 Unique show. The 18-year-old model has now been enlisted to showcase Topshop’s spring/summer 2015 jeans. Snaps of her sporting the new season styles have been unveiled along with a short film of her on set.

The images, styled by Topshop’s creative director, Kate Phelan, were shot in London by fashion photographer Harley Weir and feature key items from the Topshop S/S 2015 denim and mainline collections. Hailey keeps things casual and natural in both the shoot and video, serving a sultry face behind her short, messy waves and super minimal make-up.

This is possibly the biggest brand gig the daughter of Steven Baldwin and BFF of Kendall Jenner has landed, as she joins the likes of Cara Delevingne to become the face of the new campaign. The photographs revealed in stores and online feature Hailey, along with her long model legs and tight tum, working several pairs of denim jeans. We can’t get enough of the mom jeans seen styled with a monochrome striped crop top and we love the double denim in another image!

Kate Phelan said: “The Topshop denim collection is perfect on Hailey, she has an energy and vitality that shows the collection of jeans and the different moods and personalities; the sexy Leigh, the tomboy Mom and the fashion girl’s favourite Baxter. Hailey is all of these girls; she is street smart, stylish and most importantly individual. Which one are you?”

Amy Bailey

To view the full collection visit here and to watch the video click here.