Youjia Jin catwalk show report for LFW A/W 2015

After graduating from the London College of Fashion in 2014, Youjia Jin has carved a name for herself as an emerging talent on the British fashion scene. The Chinese-born designer’s autumn/winter 2015 collection stems from her fascination with the fantasy world of Alice in Wonderland and demonstrates how her style has evolved since her LFW debut in September last year. Putting a warped twist on the classic tale, the show centred on the concept of a contemporary female protagonist leading the way in her own modern fairytale. 

The designer’s penchant for androgyny came into play as mannish overalls, tuxedo jackets and heavy woollen overcoats were juxtaposed with mid-length skirts and effeminate ruffled detailing. In a single stroke, the lines of masculinity and femininity were masterfully blurred.

In a nod to the signature blue ribbon worn by Alice in the tale, the predominantly grey palette was injected with hues of electric blue. Amongst the straight-laced white shirts and scholarly pinstripes, it was the splash of colour needed to bring the collection to life.

Crisp lines and sharp tailoring made for an effortlessly classic collection, while a few key structured pieces brought an innovative edge to reflect the qualities of Youjia Jin’s modern heroine: a “unique, sensible, beautiful, and adventurous woman”. Earning her place as one of LFW’s Ones to Watch, Youjia Jin’s offering for autumn/winter 2015 is a prime example of how simple design can still turn heads. 

Rosie Bernard
Photos: Mel Williams