New Levi’s jean inspired by you

What more could you want than jeans designed with you in mind? Well, that is exactly what Levi’s have been up to with their classic 501s. Taking note of how these jeans are being worn out there on the streets, the brand have drawn inspiration from the changes that fans of the classic cut have been making to their beloved pairs, reinventing the jeans with the customer in mind. It’s like a match made in stylish heaven.

Popular all over the world, the 501s have long been in the fashionable eye with fans making their personal touches to their own much-loved pairs: folding, tapering, rolling up, ripping and nipping – the creativity is endless. Cleverly, Levi’s haven’t let this go unnoticed. Focussing on the way many fans taper in their 501s for a more narrowed look, they have created the 501 CT (customized and tapered).

Levi’s president James Curleigh said of the changes to classic style:

“For the 501 CT we have made the waist a little more square, a little less nipped-in than the classic 501, and we’ve taken a pinch of fabric out of the bum. Then the leg has been tapered down to the ankle. We tested the changes on many people, many shapes and sizes from different countries. We’ve found that people like to wear it in different ways – the regular, relaxed boyfriend style, wearing a bigger size so it sits lower on the hips and is baggier, or getting a smaller size and wearing it tighter.”

The brand have also taken inspiration for the 501 CT from images of celebrities such as Axl Rose, Bruce Springsteen, Winona Ryder and Cindy Crawford, tweaking its famous style to create more of a vintage look; tapering, squaring off and altering the fit whilst still achieving the comfort and casual everyday wear that is demanded by denim. Big names have been embracing the 501 trend from Taylor Swift to Beyonce, and it seems that jeans continue to be the most wearable piece in everyone’s wardrobe – that isn’t going to change anytime soon.

Rebecca Saunders

To watch the Levi 501 CTs in action visit here or to purchase click here.