New fashion app: I Style Myself

Fashion and technology have been having a loving, harmonious relationship for a while now, and new fashion app I Style Myself thinks it has what it takes to add to the blossoming coupling.

Ever find yourself with a whole wardrobe full of clothes but still nothing to wear? Clearly this isn’t true but you are not alone. The nothing-to-wear-yet-full-wardrobe paradox is not a new problem and it’s something that I Style Myself wants to help solve.

The idea behind the app is that the user uploads pictures of items in their wardrobe that they are currently uninspired by and then the app uses its clever little algorithm – much like a mini fashion stylist trapped in your phone – and conjures up the outfit of your dreams, you know, the one you wanted to wear all along that somehow just never seemed achievable. OK, maybe it’s not all that magical, but if this will help neutralise the empty, desperate feeling inside that is having nothing to wear, then surely it’s an app that all fashionistas will be happy with, right?

The app does take a while to get going, however: first you have to snap images of the clothes you want to upload (if you actually want to do your whole wardrobe, this could take an age) and then it sets its little cogs working for you. Cleverly, the app works by learning what you like from the choices you make; for the outfit coordinations you hate, you swipe left, for the ones you love, you swipe right. Simple. And it even suggests items that you could buy (within a price range) to go with the outfits.

I Style Myself is like playing with a doll and dressing it up in varying ensembles, except you are the doll and the options are something you might never have thought of. It might not be perfect but it’s a step towards having your own personal stylist, and if anything is going to try and attempt to solve the problem of “what the hell am I going to wear tonight?” then that is definitely technology going in the right direction.

Rebecca Saunders

To download I Style Myself visit here.