Louis Vuitton is the world’s most valuable fashion brand

Forbes has unveiled its list of the world’s 100 most valuable brands with French fashion house, Louis Vuitton scoring 14^th position, making it not only the world’s most valuable fashion brand but also the only fashion label to occupy the top 30.

Louis Vuitton surpasses other renowned luxury labels such as Chanel and Hermes with tech brands such as Apple, Microsoft and Google predictably dominating the top spots.

With profit margins at 40% and a current net worth of $28.1 billion, it is no surprise that the Parisian fashion label is one of the most profitable brands in the world. Furthermore, Louis Vuitton is a division of holding company, LVMH who are in the hands of CEO, Bernard Arnault, also known as France’s richest man.

The brands mounting success is often credited to creative director, Nicolas Ghesquiere who took over from Marc Jacobs in November 2013. A spokesperson for Louis Vuitton commented: “For Louis Vuitton, the past year was characterized by strong creative momentum, dominated by the enthusiastic reception of Nicolas Ghesquière’s first runway shows and of the new products.” However, the high ranking of Louis Vuitton still came as a surprise to the company.

The next fashion brand to follow Louis Vuitton is Swedish high-street retailer, H&M, trailing 19 places behind at 33^rd place – quite a stretch from the value of Louis Vuitton, yet beating the likes of it’s luxury counterparts, Gucci (42), Hermes (51) and Prada (74).

H&M have reported its profits to be at £284 million – 36% up on the first quarter of 2014. The retailer have recognised their “attractive customer offering and strong expansion both through stores and online” to explain their rising success.

Emily Haris