Mr Hare collection presentation | LCM S/S 2016

Jumping in with both feet, male shoe brand Mr Hare launches Ready-to-wear: a collection for the grown man whose sartorial preference comes from the ground up.

The label’s personality is paramount to everything other than their shoes, and now – their garms. Marc Hare, the founder and creator of the brand has a strong understanding of his clientele. He designs his lines based on what his customers buy, with a goal of retiring before he is too old to surf – this seems like the most logical path to profit.

The first collection of menswear introduces a formal look that moves away from generic Western tailoring and into a more relaxed style, influenced by the ceremonial dress from a series of particular African tribes.

The charm of Mr Hare flows through all components of the brand. The presentation features a short music video demonstrating not only the usability of attire, but also the malleable nature of its target audience. The models were dressed to suit their characteristics, both aesthetically and in behavior – the energy of the environment created a reluctance to leave.

With the shoe collection divided into six categories, the clothing range replicates and offers outfits for all essential occasions. The “perfect” trouser has been created for each shoe, complimenting in the way that gin does to tonic.

Tribal patterns and unconventional cuts detail the finish of the looks, with eyewear from Cutler and Gross encouraging a trace of the 80s. Tradition welds with contemporary, culture with design; it’s Ready-to-wear.

Hanah Draper