Jeans for Genes reveals celebrities for new campaign

Every year a handful of generous celebrities pull-up their favourite denims and support the Jeans for Genes charity. Amongst the familiar faces this year are Kate Moss, Emma Bunton, Olly Murs and Katie Price.

The appeal itself was founded in 1992 and has been celebrated annually on September 18^th ever since. The idea is to raise awareness of children with life-threatening genetic disorders and to highlight the importance of raising money for this cause. It is estimated that one in 25 children are affected by a genetic disorder, which statistically shows over 30,000 children diagnosed in the UK every year. So it is understandable that these celebrities want to help the cause, especially those that are mothers themselves.

Kate Moss is leading as face of the brand this year and has used her gorgeous model looks for a good cause. Other names promoting the charity include Coleen Rooney, Sam and Billie Faiers, Nicola Roberts and Made in Chelsea sisters Lucy and Tiffany Watson.

The celebrities have been photographed not only rocking their jeans, but also the newly designed T-shirt, promoting the campaign. Designed by 20-year-old art illustration student Elle McKee, the T-shirt is a hand drawn motif, with the words “Jeans for Genes” woven onto a hanger. The limited edition tee has been classed “simple yet wearable” and a lot of celebs have been tweeting themselves donning their new garment.

The T-shirt is available for everyone from the Jeans for Genes website for just £20 and we are encouraged to wear it to work or school, alongside the celebs. So, keep the 18^th of September in your diaries and help support a great cause this year.

Bethan Williams
Photo: Courtesy of Jeans for Genes

To purchase your T-shirt visit here.