JW Anderson tapped as Diet Coke’s latest designer

Diet Coke – a brand in need of no introduction yet continues to campaign via the creative minds of the world’s most exclusive fashion designers has unveiled its latest collaborator as none other than JW Anderson.

The brand has an iconic history of memorable collaborations with the likes of Karl Lagerfeld, Jean Paul Gautier and Marc Jacobs who have previously inspired the nation to fall in love again with the classic soft drink.

In support of Diet Coke’s Regret Nothing campaign, Bobby Brittain, marketing strategy and activation director of Coca Cola feels that JW Anderson is the perfect man for the job: “Jonathan Anderson’s regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him. This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion-forward collection.” The campaign aims to deliver empowerment, inspiration and impulsiveness.

For the very first time, Diet Coke will be featuring photography on its bottles – a source of inspiration for Jonathon Anderson. He will also project a handful of his iconic pieces into the bottle designs. “I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing; you can expect something completely different with lots of cool surprises.”

An exclusive collectors box set will include two limited edition designer Diet Coke aluminum bottles, a premium notebook and a tote bag available to purchase from Harvey Nichols stores nationwide from 17^th August. Fans will also have the opportunity to get their hands on the collection through competitions on social media from early August.

Emily Harris