Joanne Stoker collection presentation for LFW SS16

Joanne Stoker’s presentation today was an immersion in the 80s. The woman she wanted to portray in her spring/summer collection is a strong, but yet extremely feminine and glamorous, seductive human being who wears high, high heels and does it with a fierce attitude. We can find references to Yaacov Agam, Memphis design and architectural notes from Luis Barragan. 

The collection looked pretty unique, with wide heels embellished with optical black and white patterns, leather booties with geometrical lines of different colours, glittered sandals and pumps made of the finest and most interesting materials. The attention to detail and passion for architecture and Art Deco – distinctive traits of Stoker’s works – played an important role once more.

The atmosphere at MADE was chilled and fun: a girly bedroom where a pretty model with heavy, glittered eyeshadow was lying on the bed, going through the pages of a magazine and carelessly waving her lovely pink pumps with pom poms in the air; another girl was reading her book in a pair of ladylike low heels; two further models were dancing at the sound of I Wanna Dance with Somebody wearing fitness leggings and bodysuits. This latter scene was aimed to promote a collaboration between Joanna Stoker and House VOGA – all yoga and fitness inspired. 

Aside from 1981, the main collection and the VOGA project, Stoker’s new, colourful range of trainers has been launched. A minimalistic design available in various colourways: beige or white with black rubber soles and pale blue or yellow with bold orange soles, which perfectly combines both coolness and comfort.

Francesca Milano