Powerful, individual and really, really fun. Not only did the models have a great time walking the catwalk, but the clothing benefitted from a buzzing atmosphere. Set with a whitewash background and heavy bass music, the clothing was there to be enjoyed, and we can confirm that it most certainly was.
Maharishi, having been founded in 1994 by Hardy Blechman, has an immense vision to create utilitarian clothing that is environmentally, sustainably and longevity produced. Sounds like a difficult task, but with each collection hosting strong natural fibre hemp, organic cottons and upcycled military clothing, Maharishi makes it look effortless.
This collection was split into two parts, the first having taken inspiration from devotees to religious orders over the globe, and the second exploring the meanings behind uniforms. Both collections, however, explore how we interpret and associate ourselves with clothing, and how we are able to differentiate between “ranks” of clothing as one would do within the Army. Focusing on this allowed the brand to explore how their own clothing can be ranked, which they’ve done though a series of badging and applications. Some were labelled and some were left blank, which ensued a sense of ambiguity amongst the collection.
Along with ranking, silhouettes were also showcased amongst this collection, with large shoulders and straight cut lines; there were even boiler suits which mirrored the male silhouette. These were all individualised through the combination of harsh or soft edges, badging, logos and images. The core colours throughout the collection were a mixture of reds and rusts, blending down to greens and khakis, all influenced by World War II and nature, and all hosting a sense of camouflage.
Behind this collection isn’t just a designer with an idea, but an influencer that pulls on inspiration from a number of spiritual and natural sources, while following strict brand values. This isn’t just fashion, this is culture, and we’re loving it.
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