Victoria Beckham partners with Estée Lauder

This week Victoria Beckham officially announced that she would be collaborating with beauty brand Estée Lauder. A partnership between the high-end fashion label and successful beauty brand will be one to keep our eyes on! The make-up collection will launch in September 2016, and will be sold in a range of retailers, Victoria Beckham stores, and on Estée Lauder’s official website.

The former fashionista and businesswoman started her own fashion label in 2008, and soon the brand made itself known at worldwide fashion weeks, showcasing popular designs and winning Designer Brand of the Year in 2011. Victoria Beckham’s brand is widely regarded as a high-end luxury label, and has become a staple designer on every fashion calendar. Estée Lauder is just as popular, and continues to develop exclusive and luxurious products.

Victoria Beckham announced the upcoming partnership via Twitter saying, “Excited to announce my limited edition make-up collection for @esteelauder!” The line has been named VBxEsteeLauder and this will be Victoria Beckham’s first beauty collection. Aside from working with Nails Inc in 2014, she has not yet worked with a beauty brand to release a collection as extensive as this one.

In the past, Estée Lauder has collaborated with stars such as Kendall Jenner and Eva Mendes to create stunning campaigns. Many will hope that Victoria Beckham’s sophistication and femininity, paired with Estée Lauder’s quality and luxury, will create a spectacular collection too.

Ramnique Thiara

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