Chanel launches new nail polish range

Chanel has launched a newly reformulated nail polish range comprising 15 different shades.

The luxury fashion house has introduced bold new colours whilst still including cult favourites such as Rogue Noire, Particulière and Ballerina. Its new and improved Le Vernis range ensures a long-lasting premium polish. 

For those opting for more eye-catching colours to brighten up the spring/summer season, include a vibrant red-orange Gitane or a hot pink Camélia. Darker and demure shades such as a burgundy Vamp or the classic Rogue Noire are additional opulent options. Limited-edition colours are set to launch seasonally throughout the year. 

Chanel continuously strives for excellence regarding the quality of its products. The eponymous nail polish collection contains non-toxic properties with a newly renovated 5-free formula. Furthermore, it is enriched with bioceramics and ceramides which are nail strengthening ingredients.

To achieve a salon-ready manicure look, Le Gel coat is a great added bonus of the newly introduced offering. The top coat makes the nails chip-resistant for over a week, thus drying without UV lighting.

Chanel got creative on its Instagram page recently by posting images of recreated famous artworks made from the brand’s beauty products. Turning nail polish into an art medium, the brand paid tribute to the likes of Vassily Kandinsky, Jackson Pollock and René Magritte. The pieces are currently showcased at the Art is a Color tribute exhibition in Dubai. Indeed, this was a creative way to help endorse Chanel’s new polish range, proving once again that the fashion house is a pure marketing genius ahead of its time.

Geneve Anderson