Fashion & Beauty News & Features

Alexa Chung set to launch her own fashion brand

Alexa Chung set to launch her own fashion brand

Model and TV presenter Alexa Chung has announced that she will release her own self-titled fashion range. 

Chung’s highly anticipated and contemporary brand, ALEXACHUNG, is expected to be available at various retailers in May 2017. It will incorporate an assortment of daywear, eveningwear, denim, jewellery, accessories and shoes.

Thanks to her series of collaborations with various high-profile brands including Marks and Spencer, Madewell, Supergra and AG Jean, the 32-year-old believes that she has garnered enough experience and confidence to launch her own fashion line.

The assortment will be set at an affordable price range in the hopes of attracting a broad consumer demographic.

“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” said Chung.

She will take on the role as creative director of the brand and manage a team of half a dozen people including Edwin Bodson, the former studio head of Haider Ackermann.

As a style icon, Alexa Chung has been admired for her fashion sense by millions of followers from around the world. Once the ALEXACHUNG range finally becomes available, undoubtedly its release will have people queuing up for hours in order to emulate the “it” girl’s iconic looks.

Geneve Anderson

More in Fashion & Lifestyle

Caroline Gardner

Inject some colour into your home with Caroline Gardner’s gorgeous new spring collection

Alexandra Davis

Discovering Smart Dental & Aesthetics, Marylebone’s newest clinic for beautiful smiles

Rebekah Absalom

The top picks from Lush’s new Easter collection

Alexandra Davis
Monica Vinader

Nine timeless gifts for her from luxury jewellery brand Monica Vinader

Alexandra Davis

The top four luxury fragrances to spoil your mum with this Mother’s Day

Alexandra Davis

Everything you need to know about Korean skincare, from Then I Met You founder Charlotte Cho

Alexandra Davis

Three must-visit London restaurants to treat your mum this Mother’s Day

Alexandra Davis

The ultimate Mother’s Day gift guide

Alexandra Davis

The six hottest beauty launches you need to try this month

Alexandra Davis