Aquascutum spring/summer 2017 collection presentation for LFW

It’s a known fact that the townhouses along Grosvenor Place are all beautifully uniform, and as expected, grade-one listed buildings meaning passerby’s get the opportunity to appreciate their original, retained features for centuries to come. However, there was one particular townhouse which stood out on the first afternoon of London Fashion Week and that was One Belgravia. 

The location of the new Aquascutum SS17 presentation couldn’t have been more suitably placed if it tried. It truly was an impressive debut by young British designer Kasha Crampton, Head of Womenswear at Aquascutum. Upon walking in, guests are greeted by ten girls draped across fine, eclectic furniture and animal skin in an array of clashing prints that somehow, harmoniously balanced out. Aquascutum celebrated the true femininity of simple printed, silk , one shoulder dresses and a signature red floral print teamed with strong, crafted leather cuffs, sensual chokers and scarves wrapped tightly around several of the girls’ necks (courtesy of visionary design brand Fleet Ilya). The fashion houses iconic trench coat was updated with much more contemporary silhouettes which subtly presented flashes of the signature club check whether this be in the lining or under the collar. Overall, it was a subtle clash of eras, fabrics and textures.Every ten minutes, there would be a rotation of models throughout the decadent salon, accompanied by the background sounds of mercurial vinyls playing. Some stood playing pool with one another under an extravagant crystal-drop chandelier, whilst others sat sipping glasses of Charles Heidsieck champagne – a brand that were, similar to Aquascutum, celebrating turning 165 years old. The overall message? Power, elegance and liberation whether it be through settings, dress sense or lifestyle. 

Jade Fubara
Photos: Federica Cembran

For further information about Aquascutum visit here.