Qasimi autumn/winter 2017 collection presentation for LFWM

Qasimi unveiled their autumn/winter 2017 collection with a unique presentation at Somerset House on the closing day of London Fashion Week Men’s.

The Room 702 presentation took on the aspect of a contemporary art exhibition, with different rooms providing an opportunity to explore its varying aspects. The collection drew inspiration from the Bed-In protest by John Lennon and Yoko Ono in 1969, which took place in room 702 of the Amsterdam Hilton Hotel.

Steel bed frames staked and upended provided the platforms and props for the collection’s presentation. 1960s brutalist architecture and interiors inspired contrasting raw fabrics and clashing colour swatches of mauve pink, uniform brown and olive green. Military cuts were softened by satin and viscose fabrics and contrasted with an interest in comfort and elegance through loungewear styles.

Seven models stood wearing variations of the colour brown: leather trousers and denim-style jackets; silk cargo pants and military-style shirts; a man clutching a pillow wearing a dressing gown-style coat. In an adjacent room it’s a range of green, from willow to birch, and in the third mauve and rose pink wool roll-necks and coats, the motif of loose-tied hanging belts and scarves allowing a sense of fluidity.

The distinctive use of colour and fabric makes for an innovative yet elegant collection.

Sarah Bradbury
Photos: Alex Crane