Fenwick launches House of Holland pop-up for London Fashion Week

With London Fashion Week starting in just a few days, members of the industry are frantically finalising their schedules. However, if you aren’t fortunate enough to attend the main affair, there are still plenty of exciting events you can experience.

House of Holland will be holding an exclusive pop-up shop at Fenwick of Bond Street to celebrate the launch of their Woody Woodpecker collection – and we cannot wait! Debuted during London Fashion Week back in February, the 14-piece range is bursting with the coolest jackets, fringed dresses and embroidered denim, as well as signature tees from the brand.

Not only does this collection pay homage to Henry Holland’s childhood memories, but it also incorporates an eclectic mix of country-inspired pieces, loud prints and trademark slogans with a fashion-forward finish. If you enjoy standing out from the crowd, this is definitely for you.

Speaking about the collection, Holland said, “I’m so excited to be working with Woody Woodpecker as part of my AW17 collection. His cheeky irreverent attitude to life makes him the perfect fit for House of Holland and he adds so much to the collection by just turning up! I owe him – big time. Giving him a temporary home in the iconic Fenwick of Bond Street store is giving him ideas above his station, but I’m sure we can keep him in check. The windows and pop-up space are going to allow us to really bring the collaboration to life in such a great retail setting and I can’t wait for people to see it.”

We think this collaboration is the ultimate match; House of Holland is known for its fun, free-spirited designs, which effortlessly complement the essence of the Woody Woodpecker characters. And with prices starting at just £79, there is something for everyone.

Rebekah Absalom

The Woody Woodpecker x House of Holland collection will be exclusively available at Fenwick of Bond Street and on the House of Holland website.