For his debut at London Fashion Week, Tommy Hilfiger presented a grungier take on his traditional American pieces. Entitled Tommy Hilfiger’s Rock Circus, the garments for this third collaboration with supermodel Gigi Hadid channelled rock ‘n’ roll vibes amongst catwalk theatrics such as a circus aerial show to finish, whilst at the iconic music venue the Roundhouse. A star-studded audience were in attendance, including the likes of Lewis Hamilton, Brazilian footballer Neymar, Daisy Lowe, Poppy Delevingne, Jasmine Sanders, Yasmin le Bon and also Korean singer Park Chanyeol, who sent the Korean and Chinese fans outside the venue into a frenzy.
Design elements included denim hotpants, thigh-high socks, large coats and boots. Gigi frontlined the show wearing a punk-inspired plaid coat, complete with decorative broach, a high-neck black crop top, belted denim shorts, thigh-high socks and boots. Despite the obvious grungier inspiration, the all-American brand still favoured the colour palette of blue, white and red – although this was counteracted by the use of black and khaki.
Gigi also ended the show, where the Chainsmokers later performed, with a floral-check floor-dusting shirt dress, left haphazardly unbuttoned, draping over a combination of a black-studded crop top, belted black leather shorts, thigh-high socks (featuring a band of the Hilfiger colour way) and was rounded off with a pair of black studded ankle boots, providing a London streetwear edginess. The Chainsmokers’ exclusive performance was to symbolise the launch of their global ambassadorship for the Tommy Hilfiger menswear collection.
The models themselves included a number of well-known faces such as Lucky Blue Smith, Hayley Baldwin, Jourdan Dunn, Lara Stone, Devon Windsor and Sara Sampaio – but it was Gigi’s siblings Bella and Anwar Hadid who followed the headliner onto the runway, with the audience desperate to catch a photo of the family reunion. Bella wore an oversized black hoodie featuring a sequinned eye decal, paired with knee-high socks before later impressing in a floral and mesh long-sleeved dress, paired with an alternative padlock chain necklace.
Anwar, completing the sibling trio, headlined the menswear pieces in a fur trimmed jacket, polo neck (in the Hilfiger colours with added brown) and chained detail trousers.
The rebellious 90s-inspired pieces including denim jeans, oversized hoodies, fingerless gloves channeled a grunge vibe, further invoked through the heavy cat eye make-up and middle parted hair. Hats and T-shirts were also featured, most noticeably a Gigi Hadid-emblazoned cropped top which was paired with a matching hat, khaki coat and black legging with mesh cut outs. The Hilfiger stripe and colours were evident in the form of plaid mini skirts, glittered T-shirt designs, jumpers, and coats for both men and women, and instilled the British music scene inspiration behind the designs.
The effortless cool styles are available as part of a “see now buy now” scheme, and is available online following the runway show. The high-profile event and circus-themed antics solidified a memorable end to London Fashion Week’s five-day run, and Tommy x Gigi has further exemplified itself as a collaborative stroke of genius. The introduction of the menswear to the Tommy Girl line, alongside the modern circus aerial performances by NoFit State, and of course the star-studded runway meant that fashion week truly went out with a (blue, white and red-themed) bang.
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