Glossier: The brand (literally) on everyone’s lips

If you haven’t heard of beauty brand Glossier, you must have been living under a rock – a rock surrounded by millennial pink and whispers of “have you tried it?” and “have you seen?” The cult favourite finally launched in the UK on 9^th October and the beauty-sphere has been going mad ever since.  

The brain-child of Emily Weiss, founder of beauty bible Into the Gloss, Glossier is popular with influencers and editors, to skin care and make-up mavens alike. With packaging that wouldn’t look out of place on either your bathroom shelf or your Instagram flat lay, Glossier is a “beauty brand inspired by real life”. They seek not to hide or contort, but to emphasise the best in every woman. The climax of no make-up-make-up, think dewy, hydrated skin: if they were a collection of emojis they’d be the peach, the sparkle and, of course, the pink heart.

With the creator and her testers being beauty editors, they know all about the struggles of the modern woman, so prepare to breathe a breath of fresh air as you realise that there are no cut creases or blinding highlighters in this collection. In fact, Glossier are the very embodiment of low maintenance with only 24 products currently in their repertoire, all of which can be applied on your morning commute and will give you that imperfect, post-gym glow.

So, want to know what you should get your mitts on first?

As dreamy as it sounds, bestseller Cloud Paint is a beautiful sheer wash of colour for the apples of your cheeks. Coming in four different shades inspired by the colours of a New York sunset, you are guaranteed to achieve natural looking flush – without the embarrassment that usually comes with one.

Equally, following their no fuss mantra, the Milky Jelly Cleanser dissolves all the nastiness of the day off your face and doesn’t feel as tough on your skin as it sounds. In packaging it will look great in your bathroom; the cleanser truly looks like milk and feels like soft as milk on your skin: win-win.

If you’re looking to get the glow similar to that of an angel’s, Glossier is the brand for you. If the pictures on social media haven’t sucked you in yet, they now offer free shipping to the UK over £25. This is a hype your skin will thank you for buying into.

Eleanor Oaten
Photos: Courtesy of Glossier