For House of Holland, autumn/winter 2018 is all about archetypal clothing and reimagining everyday pieces.
However, the most celebrated characteristics of the brand remained: unique layering and juxtaposition. Standout elements included smart tailoring, varsity outerwear and printed silk dresses, contrasted with tracksuits, jersey and denim, to create a unique approach to city dressing.
The show title, Grow Up, was literal and evident in all 23 pieces; these were repeated in three colourways and seamlessly slotted into one another to shape the story. It was refreshing to see Holland moving away from seasonal themes – such as pirates and boarding school girls – to appeal to the audience.
One statement look comprised a pinstripe suit, which was cinched at the waist with a robe-like belt knotted in three places, layered over a zipped-up polo, and teamed with lace-up boots. Elsewhere, longline denim jackets and loose-fitting trousers had seemingly been ripped apart and sewn back together in a patchwork effect.
Accessories made an impact, too, as looks were frequently completed with patent baseball caps and billowing scarves emblazoned with the brand name.
While moody florals, tartan and camouflage offered a nod to House of Holland’s 10 year archive, the designer also took his bow in a sweatshirt that read “I love my job” – perhaps referencing his tongue-in-cheek slogan roots.
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