Glossier launches a new mascara

Haven’t heard of Glossier? You must have been living under a rock.

The skin first, make-up second brand have taken over beauty bags all over the world and the launch of their first mascara Lash Slick is set to be no different.

Millennial pink padded pouches are swarming Instagram feeds everywhere, with hints of Glossier’s minimalist packing. Birthday Balm Dotcom? Check. A puff of Cloud Paint? Check. The perfect everday mascara? New in.

Lash Slick promises to be the mascara you go running to on the reg, using Japanese fiber technology on your lengths, your eyes will possess just the right amount of flutter for every day. Not only is it flutter inducing, but the addition of vegan biotin means that while you’re wearing Lash Slick, the mascara will condition and strengthen them.

With a “your lashes, but better” mantra the main aim of the product, Glossier’s Lash Slick features a tapered tipped plastic applicator ensuring that the wand coats all the lashes. Simple beauty at its best.

Can it get any better? Packaged up in just the right amount of pink casing, Lash Slick is water-resistant, cruelty-free, paraben-free, hypoallergenic and fragrance-free – and breathe. Keep your conscience on top form as well as your lashes.

Eleanor Oaten