Malene Odderschede Bach spring/summer 2019 collection presentation for LFW

Presented at the Palladian-style Ennismore Sessions House, Malene’s SS19 collection took inspiration from its venue, where rose-coloured botanicals emerging from the building’s grand architecture created a scene that transported the audience back into the Jane Austen era.

The viewers expected to admire rose floral organzas, however Malene managed to surprise with a juxtaposition of femininity and a tomboy style, which perfectly interconnected. In fact, this look is the unique signature of the designer, who creates modern, comfortable designs that empower women.

One of Malene’s striking designs was a silver embroidered Bardot cocktail dress in a dusted shade of pastel pink. The designer added her trademark by accessorising the garment with Greek sandals (Ancient Greek Sandals being the sponsor for the collection’s footwear) and aviator-style sunglasses. In addition, the model had a short haircut and minimal makeup in order to emphasise the tomboy look.

On closer inspection, the flowers that adorned Malene’s designs were actually Icelandic poppies, preferred for their tenderness and sensibility despite their rough environment – in the same way that the designer celebrates women’s beauty and elegance in today’s man-made world. On the other hand, the floral hues were contrasted by all-black outfits that brought a roughness to the collection, resulting in a perfect match.

The SS19 collection was hand-made in London, honoring the vibrant city as well as its fashion culture. Malene used playful PVC raincoats and hats that captivated the audience’s attention, presenting the garments to the live music of the ALR String Quartet.

Xenia Gherzan
Photos: Kimberley Larmouth