This season A-Jane’s AW19 collection focuses on Neue Musik (new music), a modern genre intended to create artistic inspiration and optimism, simultaneously challenging traditional composition. The designer has broken boundaries by beginning her collection with no lines and no preconceptions.
The movement behind Neue Musik continuously provides inspiration for Alice Jane, the woman behind the brand. The collection presented today by seven models doesn’t want to follow basic fundamental principles, but instead intends to allow ideas to flow freely.
This is reinforced by the concept after which the show is titled, “Unerwartet, ich” (the unexpected), which, according to the designer, is “about not having boundaries – freedom. Leading to the unknown, and thoughts of anticipation.”
The contrast of the colour palette is clear. Black and white stripes, basic yellow and green predominate, mystical dark sombreros combining with a fierce ad-hoc makeup, the result of an inharmonious set of elements that, when together, vibrantly catch the eye.
Waves and curves are prevalent in the structures of a series of white blouses and the drapes of long pleated skirts. Versatile, modular and reversible elements are used within the designs to evoke the liberation of the unexpected and to manipulate the notion of appeal.
By the end, an exposure of different sounds transported the spectator into the new music performed by the models through a combination of unusual elements.
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