A simple guide to Instagram Influencer Marketing

Instagram Influencer Marketing is extremely important if you want to bring in more leads and customers to your business. It might seem overwhelming at first, but the most important aspect here is to bring in as many people as possible to your content. Using influencers is the best way to achieve that. Influencers are people that already have a pretty large audience, so it does make a lot of sense to work with them and reach that audience, especially since it’s niche-focused more often than not.

Does Instagram Influencer Marketing work?

A thing to notice is that 800 million active users can be found on the platform. Around 72% of them made beauty, style or fashion purchases from the platform. Not only that, but they usually see products here that they eventually buy. So yes, Instagram Influencer Marketing has the potential to connect you with various companies and professionals, and that can provide you with the type of ROI that you would need. It’s definitely something distinctive and powerful, and it can surely pay off in ways that you don’t imagine right now.

Is it expensive?

Ideally, you want to start off with the smallest influencers that have a niche audience. Those tend to be the most accessible and you will find them quite interesting and professional at the same time. Some influencers like Kylie Jenner charge over $1 million for a product post on her Instagram, as she has more than 140 million followers. So yes, you really want to make sure that you connect with as many people as possible, and influencers help you with that.

How much you pay comes down to the type of business you have and what influencers are in your industry. The first thing you want to do is to narrow down the type of influencers in your industry. Once you figure that out, you want to connect with a few of them and let them know the type of campaign you want to do.

They will let you know their price, or you can come with an offer. It’s extremely important to be courteous and professional, show that you are serious and the influencer will reply very fast. As we mentioned earlier, working with micro-influencers that have a pretty small following is very important. Once you have that, it will be a lot easier to increase the engagement rate naturally. Just make sure that you are committed to the process and cherish the experience as much as possible. It’s certainly going to be an amazing opportunity, so might as well try it out.

How to work with Instagram Influencer Marketing?

The first thing you want to do is to have a goal and KPIs in mind. Based on that you will always work with specific influencers. When you select influencers, you can go with a very specific focus like niche, reach, engagement rate, voice and so on. Every detail matters and based on that you can make the right pick.

Even after you choose the influencer, you need tools to make sure that you follow their posts and exposure. It will help immensely and the results can be some of the best that you will find out there in a situation like this. Just commit to the process and it will totally be worth it in the end, that’s for sure.

Deciding on how you collaborate with the Instagram Influencer

That’s all up to you. Most of the time what you need is a campaign timeframe and the right way to do content production. You also need to see who has the content usage rights. And there’s also a matter of compensation, how the influencer is compensated and how much you will pay him. You also have to follow the FTC regulations regarding sponsored social media content. Knowing all of that does help a lot and it will bring in the array of ideas and benefits you want to keep in mind.

Can you complement Instagram Influencer Marketing

Acquiring followers will help boost your exposure online as well. The idea is that every influencer and business professional wants to have the utmost exposure, and with the right approach, you can have that. It’s definitely not easy, but it’s worth it as long as you know what you are getting into and how you manage everything.

Tracking your success on Instagram

You do need to use the analytics once you set the right metrics and goals with your campaign. This will make it easy for you to figure out if the influencer is bringing you the right amount of exposure and once he does that, the payoff can be amazing every time. It’s definitely a good idea to really focus on growth and just have fun for a change. It’s one of those things that you will cherish just because it’s exciting, and at the end of the day it will give you the results and quality that you always wanted.

Conclusion

We recommend you to start investing some time and effort into Instagram influencer marketing. It might not seem like a lot, but with the right approach it has the potential to really take your business to the next level. Invest as much time as you can in Instagram influencer marketing, and you will be incredibly impressed with the entire process and experience. Remember, the focus has to be on finding the best Instagram influencer and you should work with him to obtain as much exposure as you can!

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