Seven reasons why gold jewellery wholesale is important

Ever wondered if venturing into the wholesale gold jewellery business is viable? Well, here are seven reasons to prove that it is not only feasible, but highly profitable. Be it wholesale pure gold jewellery or wholesale gold-plated jewellery, the story remains the same.

We all love bling and accessories. The fashion-forward youth and middle-aged men and women of today see precious metals like gold as a valuable symbol of affluence and success. We use gold in many forms: as jewellery, stored as gold chips, in furniture and ornaments, and even embedded into other personal items. Gold has a centuries-old reputation as one of the most stable stores of value and wealth, and as currency, it even instils more trust in individuals and governments than paper money (which is more susceptible to changes in the market climate).

Gold is one of the most popular metals purchased for use as jewellery. Within its price range, gold beats out other metals and precious stones when it comes to ubiquity. All over the world, gold is worn on different parts of the body as adornments and as such, it is a universally known commodity that earns the user equal respect no matter the continent on which they find themselves.

A number of businesses are engaged in wholesale gold jewellery sales. Serving different kinds of clients, one common privilege that these businesses enjoy is that gold is a very stable commodity (in terms of its market prices). Across the entire purchase process, there is a stability that comes with gold that is unmatched by any other commodity. So, if you were considering whether or not to start a wholesale gold jewelry business, here are few more reasons why you should act on that thought now.

Gold jewellery is easy to move. Because gold is a high-value commodity, it comes in relatively smaller quantities even when acquired in wholesale. A single container of gold jewellery is more than enough to start a wholesale business. This means that the risks that come with moving large shipments, which include theft, damage and misplacement, are less of an issue. It also means that it is easier to move between multiple locations on arrival as well.

Gold has intrinsic value. This isn’t much of an immediate advantage to the business owner, but it means that it will always be in demand. People will always seek to purchase gold because of its immense value in its own right. This is why the market for gold jewellery will always boom.

Original, high-quality gold is notoriously difficult to counterfeit. This means that as a wholesaler, you can rest assured that your product doesn’t have counterfeit copies making the rounds. There are also easily obtainable tools and techniques to test the authenticity of gold. Furthermore, most millennials these days prefer to go all out for original gold jewellery rather than counterfeits or knockoffs.

Gold is extremely safe from loss of value. Because of the unrelenting demand for gold jewellery, the metal is almost completely impervious to the volatility of the commodities market. Gold has, throughout history, remained very stable in terms of its value. This means that as a gold jewellery wholesaler, you can rest assured that the value of your commodity will remain stable – meaning that you won’t have to deal with a sharp fall in the value of the items in your warehouses.

The wholesale gold jewellery business needs little to no marketing. It’s safe to say that everyone knows what gold looks like – in fact most individuals have seen authentic gold jewellery at least once in their lifetime. It is a product that, for lack of a better term, sells itself. Humans have been wearing and lusting after gold for more than three thousand years. Suffice to say, aside from the usual bit of marketing to introduce your business, word of mouth and a good location are enough to guarantee that your business sells.

There will be a multitude of clients. Unlike other business that serve particular kinds of individuals, a wholesale gold jewellery business serves a multitude of entities. From single individuals to corporations to jewellery modification businesses to governments, there will never be a dearth of clients that fit within the scope of target customers.

There are many more reasons why a wholesale jewellery business is a smart idea – these are perhaps just the preeminent ones. All that said, it is important to note that starting this kind of venture is extremely expensive. Gold is a high-value commodity, and as such, commands a high asking price in the market. To mitigate this, however, you can consider venturing into gold plated jewelry wholesale, as that is a cheaper business to venture into. There is also the commensurate risk that comes with dealing in gold. Theft and robbery are not uncommon at wholesale warehouses. It is therefore imperative to invest in adequate security to ensure that at every point in time, the goods are safe. Another important investment to make is insurance – this will cover any other unforeseen eventualities, such as damage and misplacement.

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