Four ideas to help make your charity event a huge success

For a charity event to be a success, it needs to be carefully managed and properly organised. Leaving things until the last minute is unlikely to end well, so start planning as soon as you possibly can. This will ensure that you have time to market your campaign as well as give people details in advance of what you are hoping to achieve. Here are four ideas to help make your charity event a huge success.

Clearly defined goals

It’s important to discuss and agree exactly what you intend to achieve from your event. Does your charity require additional funds to survive, or is your event more about awareness? Establish and agree on your main aims and goals and structure your campaign around them. The clearer the message, the more likely your event will get people talking and pique their interest.

Branded merchandise

From custom canvas bags to trolley tokens, branded merchandise is a great way to not only advertise your charity but to keep it in the forefront of people’s minds after your event has been and gone. If your event is likely to attract an influx of children, having your charity name or logo printed on balloons is a perfect idea. Kids will love them, and it’s a great way to have your logo made visible to others too.

If you have lots of volunteers helping at your event, it’s a good idea to have t-shirts or hoodies designed for them to wear. These will not only help with charity recognition but will ensure that those attending your event know who to ask for help or information should they need it. If you need any design inspiration, RushOrderTees is a company that specialises in garment printing and embroidery and has a host of customisable designs on their website which should help make the process easier.   

Social media

One of the most crucial things when organising any event is to spread the word and create a buzz around it. Nowadays we have the advantage of social media platforms that provide us with a potential reach of millions both locally and further afield.

Put together an array of informative posts telling people about the charity, your aims, and how they can help or get involved. Websites like Donorbox have identified words that help increase donations. Make sure your event date, venue, and times are clearly stated and let people know what to expect. If it’s a family-friendly affair, for example, make sure your audience knows that. The more information provided, the more likely they are to turn up on the day of the event.

Local press

Another great way to get the word out, particularly when organidsing a local event, is via the press. They are always on the lookout for something newsworthy to write about so give them as much info as you can about the history of your charity and what you hope the event will achieve. They may want to meet with you to find out some more information and take some photos. The better the content of their article, the more chance there is of it drumming up event interest, so be prepared, be informative, and make it count.

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