How CASBs are improving the entertainment and fashion industry

The entertainment and fashion industries are one of the most innovative as they find new ways to bring leisure and retail experiences to their customers. For instance, the use of cloud-hosted storefronts and the use of the cloud to share content is continuously changing the face of the entertainment and fashion industries beyond compare to some of the other, more traditional sectors. However, CASBs can help the entertainment industry to stay innovative while also protecting their customer and their online data, and here is everything you need to know about how CASBs are improving the industry’s security protocols.

Why does the entertainment and fashion industry need CASBs?

The entertainment and fashion industry needs to implement CASB software as they are constantly the target of many cyber-attacks and security threats on the cloud. For instance, a lack of access controls on information that is stored in the cloud can leave anyone to gain unauthorised access to secret content. Not only this, but the fashion and entertainment industries hold a vast amount of consumer contact details and payment information for one-time and subscription purchases, like those for streaming websites and retail stores. These payment details are often the targets of attacks by hackers and malware.

Not only this, but the entertainment and fashion industries also use a wide range of different software applications to provide excellent customer service to their clients. For instance, they both often use cloud accounting applications to store financial information and to help them to manage budgets. In the fashion industry, inventory and marketing software is often used through the cloud to keep track of stock and to share their new ranges online. All of this software is susceptible to threats, though, and this is why CASB software is essential.

How were these previously dealt with?

The fact that the fashion and entertainment industries are vulnerable to cyberattacks and are no stranger to them means that they have previously taken measures to protect themselves and their clients from attacks. This has included basic security measures such as multi-factor authentication, security scanners and firewalls, encrypted files and identity management. In the fashion industry, they were starting to become aware of finding the right cloud providers, checking third party software and complying with industry standards for the fashion and retail industry. However, CASB can help your business to do this much more effectively.

How can CASBs revolutionise their security measures?

CASBs are starting to revolutionise the security measures of these firms by allowing them to control and manage their data in one place, rather than trying to juggle a series of solutions for different threats. CASBs can help the fashion and entertainment industries by monitoring threats to their businesses at all times and both warning businesses of threats and blocking these where necessary, preventing any of the most significant security breaches in the industry from happening to your brand.

They can also help you to implement improved access controls and prevention methods to stop issues such as malware attacks, email fraud and phishing software, allowing your fashion or entertainment business to thrive without a setback.

The editorial unit