How to create a capsule wardrobe similar to the ones influencers wear when travelling

Influencers are travelling a lot. It’s hard to believe that someone can make a living from wearing fancy clothes and visiting beautiful places. Still, social media influencers prove that with the right marketing strategies in place, you can even get rich from this lifestyle. 

Last week some influencers posted a photo in their swimwear standing in an infinity pool against a pink sunset in Hawaii, and this week they eat fish ’n’ chips in London. But how do they manage to look stylish even if they basically live in their luggage? They always wear fancy clothes, paired with exquisite shoes, and their hair looks flawless. The last time they visited their house was a year ago, so where do they stock all these clothes? Are these really their clothes or are they only wearing them for pictures, and send them back to stores. 

They don’t try to hide that they return the clothes to brands after they take photos of outfits. Many fashion and travel influencers rely on a capsule wardrobe they bring with them everywhere around the world. With a limited number of items, they create dozens of outfits, and they always make them look fresh and fashionable. 

Below are the typical items that influencers have in their travel capsule collection.

Basic t-shirts

If you only read a subheading today, let it be this. All influencers have basic t-shirts in their capsule wardrobes and use them as their secret weapons. They invest in high-quality, tailored t-shirts made from exclusive fabrics in standard colours like black, white, grey and nude. Their basic shirts are indispensable when they travel because they favour all body types and fit well with most clothing pieces. 

While some prefer baggy tees, most opt for fitted items because they can tuck them in pants and skirts, or wear them with blazers. It highly depends on their personal style the type of tee they choose. 

Most influencers use a colour scheme for their social media profiles and pick clothing items in the same theme. The colours they wear, influence the vibe they transmit through their profiles. When they work with colour themes, they can mix and match all clothing items from their luggage and obtain an aesthetically pleasing result. 

Versatile footwear

You may love shoes, but when you’re always on the run, you cannot pack every shoe you like. Influencers get multi-purpose shoes that can perform double or triple duty and lighten their luggage. 

It’s trendy to wear dresses with boots, but have you ever asked where did the trend start? One day someone didn’t have a pair of sandals to wear with a pretty dress, and they turned to the cowboy boots they had in their baggage. They slipped them on, and everyone has adored this trend since that day. Leather boots, Dr Martens boots, white sneakers, and Roman sandals are the most popular choices of influencers because they’re versatile objects they can easily pair with everything they have in their wardrobe. 

For fashion weeks, they gather in groups and rent comfortable places perfect for shootings. Designers send them key items from their collections they wear, take pictures, and promote on social media before runways. So, they rent luxurious short-term tenancies with exquisite aesthetics they can use for photos. They’re more interested in the way the rentals look than on amenities, size or location because they earn money from the pictures and videos they make. They always travel lightly because they don’t have plenty of room in their rentals or hotel rooms to display clothing and footwear. Many students explore the influencer career to add extra earnings to their income. And before growing a large follower base they operate from small apartments. If you pursue this path and need help with accommodation for students, hire an agent because they can find an affordable place where you can crash when you come back from fashion weeks and other events.

They stick to timeless pieces

Even if for shootings and promotional posts they wear the latest trend clothes and footwear, for daily outfits, they prefer timeless pieces because they can pair them with anything. A few years ago, there were only two seasons in fashion, now a new trend arises every month, and when they’re always travelling, they cannot keep up with the changes. They buy timeless pieces they can mix with trendy clothes and shoes and create unique outfits. 

Sometimes they don’t buy new clothing for months because they rely on the items they have in their luggage, to get them out of trouble every time they need to post something fresh. Fashion bloggers may stock their dressings with hundreds of articles, but they don’t pack intricate designs when they travel. They pack lightly and usually their luggage includes only a pair of black jeans, nude tops, a leather jacket, and two pairs of footwear. With the right accessories, they can re-wear the same items over and over again without people noticing the repetition. 

A fitting suit

You may think you’re a woman, so why should you pack a suit when you’re travelling, you can instead get a little black dress in your luggage. Well, influencers prefer to pack suits because they are versatile. They can wear the suit with a buttoned-up shirt for a business meeting, or they can slip a sexy corset under the jacket and a pair of high heels, and they have the perfect outfit for a party or red-carpet event. Fitting suits may be expensive, but they worth the investment. 

Always pick one in a neutral colour if you want to wear its elements individuals. You can try a darker neutral like grey or black, or a light neutral like cream or beige. Your skin tone and hair hue determine the shade of the suit. You don’t even need a corporate job to wear a suit. It’s smart to pack it when travelling because you can break it and wear it with different items from your wardrobe.

Denim

Denim items are critical elements of a travel capsule collection because you can mix and match them with virtually any item from your wardrobe. Pick the shade of denim you prefer, and before leaving the house, try them on to make sure they fit.

Influencers always pack two pairs of jeans in different colours, like blue and black, because they universally match any other clothing article. With denim in your luggage, you can cover a wide range of events you can attend without stressing yourself over the outfit. 

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