The first digital London Fashion Week is hailed a success
London Fashion Week’s very first all-digital schedule was a huge success, with tens of thousands logging on to witness the historic event.
Naturally, the programme was packed with some of the most innovative brands in the fashion industry, including Mulberry, Raeburn, Rixo and Marques’Almeida, with their people taking part in constructive discussions, inspirational films and live performances.
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Charles Jeffrey reflected on current affairs, dedicating his platform to black creatives and encouraging viewers to donate to UK Black Pride.
Elsewhere, sustainability took centre stage: Christopher Raeburn joined a conversation about the future of fashion, before launching his Raefound capsule collection of repurposed military dead-stock. Per Gotesson showcased a film entitled The Ghost of Gulliver to celebrate the brand’s nautical-inspired archive pieces; Daniel W Fletched presented his AW20 collection, which was made from repurposed scraps.
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Although these designers have been faced with studio closures and supply chain shutdowns, they successfully stepped forward to inspire the nation in unprecedented ways.
Caroline Rush, CEO of the British Fashion Council, explained, “The conversations around creativity and the social debates that took place during the past three days on the platform have been essential, proving how critical it is to address how the industry resets in the wake of Covid-19, addressing diversity, stamping out racism and focusing on its impact on the plane”.
Rebekah Absalom
Photo: Ambra Vernuccio
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