11 marketing tips brands will need for 2021

Instagram has held its popularity as a trendy, visual and influential social media platform for a while. Between 2013 and 2018, Instagram expanded from 90 million users to 1000 million users. That makes it one powerful marketing tool.

More on this later, but first it’s necessary to highlight that one of the most important steps to building a brand online could be buying Instagram likes. Many brands don’t say it openly, but a lot of brand or influencers started out buying likes. This is because that engagement is how some brands get to the top of news feeds and onto explore pages. It can be the first step to getting organic engagement and growing a brand. Leoboost makes it affordable and easy to buy likes. With their features, buying instant likes from real accounts has never been more accessible.

The power of Instagram

Some progressive organisations are switching to Instagram as their main channel for ads. Instagram has evolved into a great marketing outlet. Taking social media one step further, Instagram has convinced many users to not only follow their friends but to also seek out Instagram influencers and celebrities. At this point, Instagram has invented its own stream of entertainment and marketing. In 2021, Instagram will only continue to grow. That’s why it is the backbone of many digital marketing campaigns. 

11 marketing tips for brands 

Why market through Instagram? Instagram inspires people to discover things they care about. A study shows that 60% of people say they discover new products on Instagram and more than 200 million Instagrammers visit at least one brand profile a day. These numbers demonstrate the powerful marketing that Instagram has to offer to brands.

Convey the brand’s mission

Portraying a brand’s promise through its Instagram presence is a great way to engage customers. Presenting a backstory and purpose for a brand brings it to life, and allows individuals to build a relationship with the brand. One should be sure that the brand is consistent and that they have a clear idea of what they represent and what value they have to offer to the clients. 

Power of likes

Companies can attain validation and engagement through their number of likes on Instagram. One way users and companies can popularise themselves is to buy Instagram likes. 

Why might this be successful? Buying Instagram likes can make a brand look like it’s already established and loved by other clients. Strategies that boost brand appearance are valuable details that Instagram users pick up on. There are services that make it possible to buy instagram likes with paypal that could help a brand’s Instagram credibility, trust and sales.

Promote an Instagram profile everywhere

Promoting a brand’s Instagram account makes it more accessible, potentially bringing in more followers. The more followers a brand has, the more awareness it gets. Marketing the Instagram account also speaks to a brand’s engagement with the community and customers. 

Visual storytelling 

Instagram allows companies to create and control their perfect brand identity. This means that potential followers can emotionally connect with the organisation’s brand experience. Companies with a presence on Instagram have the opportunity to reach the customer on a social level.

Strong Instagram accounts should identify a brand’s background, mission and storyline. These elements of the brand will map the content, postings and overall aesthetic portrayed through the brand’s account. 

Relate to the followers 

If one can determine why the brand’s target demographic is scrolling through Instagram, then it’s possible to anticipate their interest. By keeping the target audience in mind for every post, one can ensure that the content on an account will relate to its followers. This tandem act will allow the brand to maintain and gain followers while continuing to stay relevant to the brand.  

Remember the golden rule of digital marketing: 20% overt advertisements, 80% otherwise entertaining content. That means the majority of a feed will be made up of funny, interesting or beautiful images. Only 20% will be advertisements for the products or product reviews. 

Avoid over posting

Posting too often turns a brand’s social presence into an ad. By marketing on Instagram, the goal is to blur the lines between advertisements and social media. Constantly posting too many pictures, videos and stories may overwhelm users.

Emphasise a brand’s value by supporting a good cause 

Some brands take a unique but successful approach by highlighting their brand’s morals. If a brand can partner with a good cause, it will likely forge a better connection between the brand and its followers. It will also come with the added benefit of engagement that flows over from that charity’s social media accounts. 

Target youth on social media 

It has been shown that 77% of youth between the ages of 18 and 24 say that they will scroll through their phones before deciding to do anything else. Additionally, 71% of 18 to 24-year-olds are Instagram users. These statistics show the magnitude of how many people are reached through advertisements posted on Instagram.

When thinking of who a brand is going to reach, consider the demographic between 18 and 24-year-olds. These young adults on Instagram are most likely to run into a brand’s page, and hopefully, the brand can attract them. 

Use resources

Instagram has tons of great Instagram tools throughout the app, so use them. Since its first existence in 2010, the app has been enhanced in many ways, including its marketing tools. 

Resources like Instagram For Business blog are great to subscribe to. On this network, it’s possible to find endless tips on how to craft a brand account and the best tools to utilise.  

Add stories 

Adding stories to a brand account gives followers an inside look at an organisation. Posting a story is a live-feature tool, that allows brands to post videos and photos that seem natural and spur-of-the-moment. For example, Theo Chocolate has stories of the chocolatiers working their magi.! Followers can watch the stories and see the chocolate they enjoy being made. 

Interact with other users

Gaining inspiration and attention from others on Instagram will enhance a brand’s presence. Search popular hashtags and other users that might align with the brand. By seeking out new connections with others, a brand’s presence will build and grow.

Conclusion

Instagram is the place to market a brand in 2021. As explained in this article, there are many ways to gain popularity and presence on “the gram”. Follow Leoboost’s blog to get clever tips for enhancing a brand’s Instagram presence. 

The editorial unit