Businesses revolutionised with 3D viewing tech

Industry competition is always growing, and right now it’s harder than ever to get customers to spend their hard-won cash. With businesses increasingly using hi-tech features on their websites, users are coming to expect a more cutting edge service. One of the best innovations available to achieve sales goals is 3D viewing technology, which is set to revolutionise online commerce.

The technology is unlike anything else on the market and it offers numerous benefits. Here are some facts to start with.

What is it?

Using 3D viewing technology completely changes the way product images are displayed on a website. Traditionally, users rely on 2D photos that are flat and necessarily lack a lot of detail. The consumer only sees from one angle at a time, even if there are multiple images of the product. 3D viewing tech changes this and makes it possible to see the product as a whole.

It puts the user in control, since they’ll be able to turn, tilt, and manipulate their view of object as much as they want. The possibilities are endless.

What happens on the business side?

While the advantages are clear, having displayed their wares the same way for some time, it can be difficult for business owners to embrace new technologies, but the process is relatively simple from their side.

Before any clients can take advantage of the new technology, existing imagery will need to be transformed into 3D versions. It will be necessary to collect as many 2D images of the products as possible, from the front, sides, and all angles. Next the images will be sent to a service provider, who will carefully transform them into 3D models. After that, the models can be placed online and to be used by clients, who will use a 360 viewer to manipulate the images. 

Why it makes sense

Using this technology makes sense for many reasons. First and foremost, businesses are going to save money in the long run. Of course they’ll need to pay the transform their 2D images into 3D models, and they may need to pay for a 3D asset management system too. However, costs are likely to be covered, not only due to increased sales, but also because 3D viewing can help reduce customers returning unwanted items. As any business knows, return shipping costs are immense, and in addition the product is opened and used so it’s unlikely to resell at full price. By reducing the instance of dissatisfied customers, 3D models can reduce customer returns and capital is saved.

In any case, technology gives a company more credence and allows it to dominate the competition.

The editorial unit