Rolling Stones’ fashion brand RS No 9 Carnaby launch new SS21 collection

The Rolling Stones’ fashion and lifestyle brand, RS No 9 Carnaby, has launched the new SS21 collection. It introduces a bold new colour palette, fresh for summer and presents reimagined classic Rolling Stones graphics using the iconic tongue and lips logo.

Be transported to the beach this summer with the collection inspired by surf culture with designs featuring colour pop & gradient graphics, trippy tie dyes, and sporty silhouettes. Classic Rolling Stones graphics breathe new life with vintage-inspired, distressed wash treatments, intended to feel like your favourite “already worn-in” tee or sweatshirt for those perfect lazy, hazy days of summer.

Silhouettes include relaxed, oversized fits and include the stand out two-piece rayon co-ord shirt and short set, finished in a blue acid wash with the iconic tongue and lips printed in all new neon colours.

Ideal for the upcoming British festival season is the all new SS21 colour palette, with summery shades of bold lemon yellow and cobalt blues featured on t-shirts, sweatshirts and crop vests.

The eagerly anticipated summer days ahead are covered, with core staple wardrobe essentials including the classic breton t-shirt which has been given a fun Rolling Stones twist.

Bravado’s managing director David Boyne said: “The new RS No 9 spring/summer 2021 collection has taken on a new design direction and is a real opportunity to introduce fresh styles that will appeal to younger fans, whilst still encompassing the iconic legacy of the Rolling Stones. We are working on some exciting collaborations that will launch later this year, with exclusive product ranges in the pipeline for the Carnaby Street flagship store. It is important to us that we offer memorable, experiential moments to our customers as they make their return to the West End and globally on our e-comm site.”

SS21 joins existing core collection Carnaby Classic as well as the Stones Red range made in the official Pantone colour, taken from the band’s legendary John Pasche tongue and lips logo.

The editorial unit
Photos: Filippo L’Astorina

The collection is available exclusively at the global flagship store at 9 Carnaby Street and for worldwide shipping at carnaby.therollingstonesshop.co.uk.