Three great reasons to swap to a natural and vegan beauty regime

The rise of veganism across the world in response to the climate crisis has revolutionised what we see on the shelves. The simple principle of supply and demand means that the weekly shop of one demographic can shape the market as a whole and as a result, the potential power of plants has become all the more promising.

But the revolution isn’t limited to the expansion of the organic and plant-based food aisle; it also extends to beauty products. An increase in natural and vegan brands seems like a positive change in theory, but in practice, for many people it begs the question, is it worth making the move?

The short answer, according to the world’s first 100% natural beauty brand INIKA Organic, is yes. The fully vegan makeup and skincare company have offered up three main benefits of switching to vegan beauty: namely its positive impact on skin, the environment and animals.

Natural makeup and skincare naturally benefits the skin

It may seem obvious, but first and foremost, natural products are not made using any of the synthetic ingredients found in many mass-produced labels, which are thought by some to be potentially harmful. Natural products contain no synthetic preservatives, parabens, synthetic fragrances, silicones, petrochemicals, fillers, texturisers or toxic chemicals. This also likely makes them a safer option for those with sensitive or mature skin.

Instead, they are made with botanicals and pure minerals which are believed to have many skin benefits. For example, potent antioxidants such as the natural Magnolia Bark in INIKA’s Baked Mineral Foundation can be a great addition to one’s skincare regime as it helps protect skin from environmental stressors such as free radicals. Natural makeup could also help shield and nourish the skin with chemical-free sun protection compounds such as the naturally occurring Zinc Oxide present in INIKA’s Loose Mineral Foundation SPF25. These products may also have anti-ageing benefits such as increased hydration, brighter-looking skin and decreased depth of wrinkles.

Natural and vegan beauty is better for the environment

But natural and vegan beauty doesn’t just benefit the buyer, it also has a positive long-term impact on the planet. All-natural brands tend to be more mindful of the environment than most high street labels, meaning that one can invest in a healthy self-care regime without worrying about the environmental costs.

Many conventional cosmetics use petroleum-based ingredients which have to be mined, leading to destruction to wildlife habitats and potential changes to the soil and consequently the ecosystem. On the other hand, all-natural companies such as INIKA avoid mining methods in favour of ethical practices, sustainably sourcing their ingredients and keeping their eye on the bigger picture.

Vegan beauty protects the animals

As well as helping save the plant, switching to all-natural products could also help protect animals. Wearing natural makeup means looking good and feeling good too. Vegan and cruelty-free products are not tested on animals, meaning that one can be sure that no animals or animal habitats have been harmed at any point in the production process. This also extends to the ingredients themselves: being entirely plant-based, they also contain no animal derivatives or by-products. For this reason, when shopping, it’s worth watching out for brands such as INIKA which are certified vegan and cruelty-free.

For those who think they might wish to adopt (or even trial) a natural and vegan beauty regime, it could be worth browsing the many options online or checking out INIKA’s natural makeup and skincare range.

The editorial unit