iGB Affiliate London 2022: What to expect

iGB Affiliate London, which had been moved from October 2020 to June – July 2021 due to the Covid-19 pandemic, has been moved again, to February 2022 this time. Having missed two annual conferences this way, the future attendees don’t feel disheartened, however, focusing instead on doing all they can to make the coming event a truly special one.

iGB Affiliate and the gaming community

iGaming Business, iGB for short, is an online business-to-business magazine covering news in the gaming industry. iGB Affiliate focuses specifically on iGB’s affiliate market, according to Wikipedia. Its top readers are mainly from the UK, the USA, Germany, Malta and Italy.

It also holds annual conferences for the affiliate community. iGB Affiliate London is one of the most important and popular events in the world’s gaming industry. More than 3,000 people are expected to attend it this time.

iGB Affiliate London 2022

iGB Affiliate London in February next year is eagerly anticipated as a long-awaited opportunity for the gaming community to get together again after a long interruption, and work out the prospects of their joint recovery. It is also expected to be the “it” time to establish new connections and learn from each other about the last two years’ developments in the field that had been taking place in relative isolation from each other due to the pandemic.

The future attendees also view it as a party time for everybody, and a chance to play their favourite games with each other, as well as anybody else present. iGB Affiliate’s annual conferences are open for everybody who is willing to attend and without any cover charge whatsoever.

The conference will be held in ExCel London, which seems to suit the occasion perfectly with its spacious venue and surroundings, and an abundance of services available.

Several issues are going to be discussed, most of which are related to the quality-orientated SEO, advanced GSC search performance analysis and technological aspects of Google’s algorithm – all within the framework of i-gaming marketing culture. Also, rumour has it that issues related to the growing popularity of riskier online games not on GamStop (find out more) may be touched upon in the discussion.

Final words

With almost 12,000 active subscribers and 51% total decision makers, iGB Affiliate is more than capable of performing the function of the international gaming community’s nervous system. As Clarion Gaming managing director Stuart Hunter said: “We are totally focused on helping all sectors of the industry bounce back from what has been a horrendous year. ICE London and sister event iGB Affiliate London both stand shoulder to shoulder with their communities and the team is ready and primed to help our loyal stakeholders wherever they are and in any way possible.”

In the meantime, there’s an unspoken hope that the conference will not be moved again this time.

The editorial unit