Five reasons to promote a business on Instagram

A huge audience, a lot of advertising opportunities and dozens of information presentation formats are the answer to the question of why entrepreneurs spend effort, money and time to promote their business on a social network. 

Back in 2016, developers provided users with the opportunity to connect business accounts that have advantages over regular profiles: convenient statistics, additional page description and lightweight functionality for launching advertising campaigns. These functions allow entrepreneurs to effectively attract new customers and increase the number of sales. In addition, approximately 80% of users subscribed to a particular business account are active on the pages and make purchases.

Anyone still not promoting their brand on Instagram might want to start now!

Five reasons to attract customers using Instagram:

1. Engaging the audience in the brand philosophy – in this case, the account does not work for direct sales, but for brand involvement. The company tries to convey its philosophy to potential clients through communication with the audience. This goal of promotion is especially relevant for entertainment, restaurants and cafes, and for companies whose product cannot be bought online. If the main goal is to engage the audience, it’s worth creating not only advertising content, but also to focusing on emotions and useful gifts.

2. Searching for new customers – the generation of calls, messages and bunnies is a natural desire of small business owners who have started a project to promote on the platform. Many experts say that the web page is a gold mine for the beauty industry, local clothing and accessories stores. Of course, customers will not come without a well-thought-out strategy, a unique style and a certain number of subscribers. But if the first two items can be handled, then the last one may take more time and costs. Owners won’t get many subscribers if they just create a page on the web – in order to get things going, it’s time to set up targeted advertising or buy Instagram followers cheap. Both methods are effective, but they work differently, it will take more time to target, and the cheat will add an audience instantly.

3. Creating a loyal community around the brand – this is the purpose for which major brands use Insta: to form a community around the company. But for small companies, it is equally important to create an interested audience around them in order to communicate with followers, discuss their lives, answer questions and help with advice. All actions affect the number of sales, but at the heart of such promotion is the creation of a certain circle of people who share the values of the company. This way owners can turn loyal subscribers into buyers, and, after making a purchase, continue to keep their attention on the brand.

4. Social network account instead of official website – an IG page can become the only platform for communicating with customers, processing transactions and making purchases. This is a great reason to have a profile on the network, and there’s no need to spend money to create a website and constantly replenish it with new information. In fact, now people are much less likely to use Google search to find the product or service they are interested in; they go to Insta and find companies or entrepreneurs by searching by tags or keywords.

5. Increase the average purchase receipt – sometimes beautiful videos and aesthetic Reels can convince a customer to buy more than originally planned. For this to work, there needs to be a content plan for each week and follow it. Posts in the feed and in stories should appear every day so that the buyer constantly looks at the product. Choosing the right hashtags to promote is paramount, as well as using popular geotocs. With the help of informational posts, it will be possible to close objections; games, promotions and contests will increase coverage and there may not be any need to buy real Instagram followers to surprise customers with an impressive number of active subscribers.

Instagram helps to develop business and provides a huge number of tools for this. The main thing is to find the right use for them and adapt them to the brand – there is no universal formula. In order to understand which format is right, business owners need to experiment with Reels, IGTV, Stories and try different ways to promote. It will definitely be possible to find the formula for success if one makes an effort to do this.

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