How to get more Instagram likes – and why they still matter
Anyone who has spent time on Instagram knows that likes don’t come easily. The regular posting experience with no results (likes) can take a toll and cast doubts about the platform. If someone feels they need help with the Instagram ecosystem, here are five ways they can get more likes.
Find an audience
Success on Instagram starts with you discovering your niche and audience. No one will buy your service or product if you are everything to everyone. The target audience should be people interested in a service or product. For instance, if you target a broad niche like content marketing, you may struggle to get traction. However, if you pick a sub-niche within content marketing, such as content marketing for authors, sports companies, or fitness companies, you will have success. Your audience will take you seriously if you niche down.
Research the competitors
If you want to be better with Instagram, you must research your competitor. You must know your competitors:
- Posting frequencies
- Content Format
- Promotion to informational post ratios
- Posts engagement
- Niche categories
You’ll have to create a spreadsheet to track down your competitor’s daily activities. Most important, pay attention to the type of content they post and the ones that get likes or shares. As time goes by, you’ll know what’s working for them and have a general idea of what to post.
Test different content formats
Instagram is an excellent platform for you to share any information related to your business. But if you experiment with different content formats, you may reap more opportunities than your competitor doesn’t know. You’ll know the ones that generate more reactions if you test out different content formats. With time, you’ll focus on those and grow your brand. Here are the different content formats that you can test out:
- Actionable quotes
- Carousels
- Behind-the-scenes photos or videos
Posts more videos
Posting video content will make you stand out more than images in the crowded Instagram feed. You can create videos about anything related to your product or service. If you find creating videos to be a challenge, try making behind-the-scenes videos which is more straightforward. If you create a video, ensure to put captions to reach the audience that doesn’t listen to audio. A good caption can increase reachability and accessibility on Instagram.
Use the correct hashtags
If you want to expand your Instagram audience, you must use hashtags. The correct use of hashtags will make your content appear on the first page of that hashtag. Second, people will follow hashtags, meaning your content will appear on a stranger’s feed. When using hashtags, the consensus is to use only 11 hashtags. Otherwise, you’ll come off as spammy if you use more than eleven.
Write excellent captions
Your captions must be engaging if you want to get more Instagram likes. A beautiful image will get your audience’s attention, while a great caption will compel them to react to your content. Your caption needs to share your story, thought or feelings. If you don’t know how to create a great caption, you can ask questions on the caption to boost your engagement.
Post at the right time
Instagram will never show your post in chronological order, but its algorithm will favour recent posts. That means if you want more people to see your content, it’s vital to know when your audience is active on Instagram. Every brand will have its posting schedule. Your goal is to look at your analytics for guidance on posting. However, research and a few experiments state that posting at 11 a.m. on Wednesday will increase your engagement. Alternatively, try to post at different times and days to find out what works for your niche audience. The key here is knowing when your audience is active on Instagram. You can also post outside the best time, but remember to post during the time Instagram recommends.
Create contests
It’s no secret that contests take a lot of planning. However, you must host content if you want more engagement over a given period. The goal for your content should be to come up with a desirable price that can attract real fans, not opportunists. Prizes such as cash or iPhone will attract opportunists instead of real fans.
Conclusion
The more likes an account has on Instagram, the more the brand will grow fast and reach more people. While the eight ways to get more Instagram likes are a starting point, there are other things you are supposed to do. You can also check where to buy likes for instagram to boost your reactions and expand your audience.
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