Showcase brand personality with customisable e-cards for business

For anyone looking for a creative way to showcase their business’s brand personality, customisable e-cards are the perfect solution. With a wide range of designs, colours, and types available, one can create an e-card that perfectly captures the essence of a brand. From funny to formal, these cards are sure to make a lasting impression on customers and colleagues.

Read on to learn more about how customisable e-cards can help promote a brand in style.

What is the brand’s personality?

When it comes to creating a memorable e-card, the first step is defining the brand personality. This can be done through brainstorming sessions with the team or by conducting customer surveys.

Essentially, the brand personality means creating an identity for the company that resonates with customers, colleagues, and other stakeholders.

Understanding what makes a business unique and tailoring an e-card design to reflect that is key. This is the time to consider the colours, fonts and themes that best represent the brand – from playful and humorous to serious and sophisticated.

How to find a brand personality

When it comes to finding a brand personality, the key is to differentiate oneself from the competition. It’s necessary to consider what makes the business unique and how that can be expressed through a customisable e-card.

• Create a customer survey

One great way to learn more about a brand personality is to conduct a customer survey. Owners can ask questions such as: what do you think of our business? What kind of e-card would you like to receive?

This will help understand how customers view the company and what type of e-card design they’d be likely to engage with.

• Brainstorm with the team

Brainstorming with the team is another great way to come up with ideas for an e-card design. They can be asked questions such as: what kind of images should we use? What colours and fonts would best represent our brand?

By working together, it’s easier to create a memorable e-card that perfectly captures the essence of the business.

• Consider the company values and story

It is also important to consider the company values and story when creating a customisable e-card. What kind of message does the business want to convey? How does the company story relate to the design of the card?

By taking the time to answer these questions, one can create an e-card that truly reflects a brand’s personality.

Who can a business send e-cards to?

Customisable e-cards can be used to reach out to virtually anyone – from customers and colleagues to business partners, investors and even vendors. They are a great way to show appreciation for past purchases or collaborations, and a great way to build relationships with potential clients or partners.

E-cards can also be used as a marketing tool. Companies can use them to announce new products or services, thank customers for their loyalty, or promote special offers. They’re a great way to keep the business top-of-mind with contacts.

Benefits of customisable e-cards for businesses

The benefits of sending a customisable e-card are numerous, and include:

• Cost-effectiveness

Customisable e-cards are an affordable way to reach out to customers, colleagues and other stakeholders. Compared with traditional mailings, they save on printing and postage costs. Plus, unlike physical cards which often end up in the rubbish, e-cards can be easily shared online, increasing the chances of gaining new followers and customers.

• Increased engagement

Sending a personalised e-card to customers, colleagues or business partners can help build relationships and increase engagement. These cards convey thoughtfulness and appreciation, which is sure to be appreciated in turn by the recipients.

• Brand visibility

Customisable e-cards are a great way to promote a brand in an effective and fun way. They’re also perfect for special occasions such as holidays, anniversaries or company milestones. Plus, they can be shared via social media and other channels to further extend reach.

• Eco-friendly

Customisable e-cards are an eco-friendly way to promote a business. Unlike traditional paper cards, they don’t require any printing or use of resources. Plus, they can be sent out quickly and easily with just a few clicks.

• Chance to network

Customisable e-cards are also a great way to network and build relationships. They can be used to reach out to potential customers, partners or other stakeholders. Plus, they provide an easy way to stay in touch with existing contacts.

Final thoughts

Customisable e-cards are an excellent way to showcase a brand’s personality and increase engagement with customers, partners and other stakeholders. Plus, they’re affordable, eco-friendly and easy to send out. It’s time to start creating those custom e-cards today with Tickle Fluff!

The editorial unit