London sale season is coming: Best shopping tips for a successful bargain hunt

It’s Christmas time! A period to be around the ones we love, sharing time, affection, eggnog, and most certainly, gifts. Although Christmas has been celebrated in December since the 3rd century, the gift-giving tradition is relatively new, dating from the early 20th century. Age isn’t important, though: giving gifts is still one of the best ways to demonstrate affection and consideration. 

However, buying gifts for everyone you care about can be challenging and costly. Come with us and learn the best tips for cost-effective Christmas shopping that won’t fail to raise a smile. Better still, they’re good for your wallet too.

London Calling 

While the temperatures have dropped, the UK shopping figures have moved in the opposite direction. According to Adobe Report and Accenture estimates, online shopping will likely rise between 2.7% and 4.5% during this period. Online discounts and pretty poor weather are arguably part of this success. 

It doesn’t mean it’s not amazing to enjoy the decorations in the streets, with Christmas markets on nearly every corner. Still, you’d be excused to shelter from the freezing weather at home, to shop online, and then enjoy a few spins on Sweet Bonanza with the time saved . Anyway, when it comes to buying Christmas presents, it’s essential to have a plan to avoid the risk of overspending. 

Where to go

London has some special surprises if you’re brave enough to brave the elements. You can find enticing bargains in discount fashion shops on Oxford Street, Marble Arch, and Tottenham Court Road. It can be tricky to buy clothes, though. Knowing the taste and size of the person you want to give them to is crucial. Make sure to check the latest fashion tips for this winter before getting your wallet out.

Top fashion brands also offer some unmissable discounts during this season, up to an impressive 70%. From leather bags to sportswear, you can find it all in East London at Hackney Walk. It’s also worth hunting for discounts at Chatham Place and Avery Road, where you can find winter clothing like scarves and trench coats in traditional shops such as Burberry.

However, consider hunting for sample sales if you’re looking for jaw-dropping discounts. You can find plenty of them in Mayfair and Shoreditch. The downside of sample sales is that you won’t always find items in your desired size. Yet, the chance of striking massive bargains is worth the effort. If you want to go vintage this Christmas, you’ll probably find everything you need on Brick Lane, Camden, or Hanbury Street.

Market crawl

If you don’t have any specific brand or gift in mind, you can explore one of the several traditional markets around the city. Let yourself be inspired by the city vibe and stay open to opportunities that may come up. Here are some markets you can visit. Even if you don’t buy anything, a fun time is guaranteed.

Portobello Road Market

More than a market, Portobello Road is a tourist attraction and the most famous street market in the city. Here, you’ll find bric-a-brac, antiquities, and vintage clothing. It’s a long road, starting at Notting Hill Gate and going to Ladbroke Road. The road is beset by shops along the way, and you can visit it anytime during the week. However, if you want an authentic Portobello Road experience, it’s better to go on Saturdays. 

Camden Market

The Camden Market is an excellent option for shopping on a budget. You’ll find plenty of souvenirs, affordable clothing, and antique shops. There’s a vast array of stalls and street shops to visit, where you’ll likely find some pretty sweet bargains. The place is also easily accessible by the tube, and you can walk through the Saint Pancras Garden or the Gloucester Place Playground. 

Greenwich Market

The Greenwich Market is one of the most traditional street markets in London, with a history dating back to the 18th century. Here, you’ll find many options for vintage clothing and even furniture. Take some time to visit each stall and negotiate the best deals with vendors. The place is also surrounded by cafes, pubs, and varied street food options.

Borough Market

The Borough Market is more than a shopping spot; it’s part of the city’s ancient history. It’s been working for over 1,000 years, offering various handmade goods, flowers, and much more. If you enjoy walking, London Bridge is just half an hour away and easily accessible on the Northern Line. The market is huge, and you might want to spare a few hours to explore the place.  

Old Spitalfields

The Old Spitalfields market is one of the best options if you’re looking for budget gifts. You can also access it by riding the Northern Line. It’s also a fantastic place to shop for modern and antique clothing with friendly price tags. It’s located in East London, where you can also visit the stunning Columbia Road Flower Market, the Castle Cinema, museums, and enjoy a scenic ride on the IFS Cloud Cable Car.

Planning Surprises 

London is one of the biggest cities in Europe, where hidden gems await you on every corner. Although the variety of options is very exciting, it’s easy to get lost in them. If you want to make the best of your time in the city during the festive season, devise a plan for your ramblings.

For instance, the Old Spitalfields and the Borough Markets are only a 30-minute walk away from each other. If you have enough time and energy, you can enjoy both on the same day while visiting museums, parks, and traditional cafes and pubs nearby. You can also find valuable information about the shops and items in the markets listed above. 

So, if you already have specific gifts in mind, go straight to the markets with the most options. Once you decide which market you want to visit first, don’t forget to check what other entertainment options you can find nearby since travelling even a few miles in the city can be pretty time-consuming. Prepare your legs and enjoy the best of this season in London!

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