Fresh: A trending UK skincare brand

Following the release of the now TikTok famous products Rose Deep Hydration Moisturiser and the Black Tea Anti-Ageing Ceramide Moisturiser, luxury natural skincare brand Fresh went on to scoop up a number of well-known awards.

As a SheerLuxe and Grazia magazine favourite at the 2023 Skincare Awards (for the Rose Deep Hydration Moisturiser) and Grazia Skincare Awards 2023 (for the Black Tea Anti-Ageing Ceramide Moisturiser), this chic, luxurious, and effective brand has since been trending on social media in the UK. Let’s explore the brand and discover why they are so good at what they do.

The products that preceded the fame

For any skincare brand, the foundation of everything must be a truly effective range of skincare products. In the 2024 skincare industry, being not only a luxury brand but also one that focuses on using as many natural ingredients really makes a statement. Products like their Soy face cleanser and Vitamin glow moisturiser — which have become iconic among skincare influencers and aficionados alike — propelled the brand into the spotlight and have kept Fresh a firm favourite for many years.

The brand’s list of best-sellers is extensive, as is the list of rave reviews left by real customers who choose to spend their hard-earned money on Fresh products. Why? Because they deliver what they promise and add an air of luxury to something as simple and necessary as a daily skincare routine.

Tea elixir skin resilience activating serum

One of the brand’s most well-known best sellers is its Tea Elixir anti-aging serum. Users say they see minimised wrinkles, improved bounce, and smooth, youthful-looking skin.

“After I used it, my skin became plumper and there was an overall improvement in its appearance. It’s also more luminous. Because my face doesn’t feel as dry as it did previously, I believe it is assisting with my skin barrier. If you’re considering buying this stuff, I recommend you do so!”

Crème Ancienne ultimate nourishing honey mask

Lauded in blogs and magazines, Fresh’s Creme Ancienne mask is a luxurious product that leaves skin looking as good as it feels. The concentration of high-quality Buckfast honey in this mask deeply nourishes the skin and works against any lurking bacteria.

“I started using this product a week or two ago and am already pleased with the results. My skin feels so soft, smooth, and hydrated. It really does nourish the skin. Highly recommended.”

Rose deep hydration toner jumbo

This iconic product promises hydration and pore minimising in one easy step. Another part of the award-winning Rose range, this floral toner uses an incredibly popular ingredient, hyaluronic acid, to hydrate skin while refining it.

“I am telling you, once I used this toner for only two days, I could see a huge difference; my face not only feels cleaner and plumper, it feels so rejuvenated. My breakouts literally have diminished. If I could share my before and after picture I definitely would.”

Social media trend setters

It’s not easy to gain a reputation as the best — especially in an industry as competitive as skincare. To be the best in skincare and set the trends to boot? Even more challenging. It takes a fundamental understanding of what your target audience wants and needs, as well as an understanding of practical and effective products, to climb that mountain — and Fresh has truly planted its flag on the summit.

Going viral on TikTik and Instagram is a one-way ticket to incredible success for any brand, but how do you keep your products in the spotlight once that trending moment has passed? You create and nurture a genuinely engaged following, as Fresh has done. Not only do they have a following of genuine fans of the brand who restock on Fresh products as soon as they run out, but they also have a network of respected skincare and lifestyle influencers, which lends extra credence to their posts and promotions.

Influencers like Nikki Cruz (following over 30k), who create chic and impactful content and make a name for themselves by working only with quality brands they truly love, have recently worked with Fresh. Screen heartthrob Gong Jun (following over 1M) has also joined the ranks of Fresh influencers lately, bringing a male perspective to an industry that can often focus overwhelmingly on women. This also opens Fresh up to the men’s market, which is growing rapidly in 2024.

Fresh is also actually aware that honouring the customers on their feed (instead of only sharing paid influencer videos and stills) is a solid strategy to keep them engaged. Fresh routinely shares videos from customers who buy and use their product daily, showing their commitment to building a real community around luxury skincare. Engaging with your community means they’ll engage with you — and engagement on social media is currency.

A skincare sensation

Trending, worthwhile products and an engaged community will take any brand a long way. Fresh’s great reputation and products mean that they’re here to stay, and we’re excited to see what else they can offer the skincare community in 2024.

The editorial unit