Britain’s bedroom renaissance: A new era of intimacy

The pandemic had a significant impact on daily life, including our relationships and intimacy here in the UK. Initially, it led to a decrease in sexual activity, particularly for those not living with a partner. This phase saw a shift towards solo activities, with many individuals focusing on self-pleasure and turning to online entertainment. While the pandemic disrupted traditional intimate connections, it also opened up new ways for people to explore their personal needs and preferences​​.

A year into the pandemic, the data from Natsal-COVID-Wave 2 suggested that Brits were still navigating through reduced sexual risk behaviours and disruptions to sexual health services. Reports of fewer pregnancies and a rise in sexual dissatisfaction painted a picture of the pandemic’s lasting imprint on intimate lives.

However, switching gears to 2024, it seems the tides have turned dramatically. Brits are back with a bang, quite literally, as research published by the erotic website Erobella shows that Brits are diving into their sexual escapades more fervently than before. From the thrill of Valentine’s Day to the buzz of birthdays, Brits are not holding back, embracing a wide array of sexual delights with gusto. The use of sex toys rockets on special occasions, underscoring a vibrant and explorative sexual culture that’s emerged stronger post-pandemic​​.

The ebb and flow of sexual activity over the past three years reflects a fascinating journey in our society. From the fear of intimate contact during lockdown to a lively, expressive sexual renaissance, the British sexual landscape has been anything but dull. Whether it’s embracing more adventurous settings or simply finding joy in the familiar, it’s clear that Brits are writing an exciting new chapter in their sexual narratives.

The editorial unit